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Salary data from BLS Occupational Employment and Wage Statistics

Retail Salespersons Salary: Des Moines-West Des Moines, IA vs San Francisco-Oakland-Fremont, CA

Retail Salespersons earn a median of $31,360 in Des Moines-West Des Moines, IA and $42,490 in San Francisco-Oakland-Fremont, CA. That is a nominal gap of $11,130 (-26.2%), with San Francisco-Oakland-Fremont, CA paying more before any cost-of-living adjustment.

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics survey, May 2024 estimates. Cost-of-living adjustment uses BEA Regional Price Parities, most recent release.

$31,360
Des Moines-West Des Moines, IA median
$34,198 after COL
$42,490
San Francisco-Oakland-Fremont, CA median
$36,752 after COL
-26.2%
Nominal gap
San Francisco-Oakland-Fremont, CA leads
-6.9%
Adjusted gap
San Francisco-Oakland-Fremont, CA leads after COL

The story behind the numbers

On raw wages, San Francisco-Oakland-Fremont, CA pays $11,130 more per year than Des Moines-West Des Moines, IA for retail salespersons, a gap of +26.2%.

After adjusting for cost of living, San Francisco-Oakland-Fremont, CA still comes out ahead, with roughly $2,554 of extra purchasing power (+6.9% real gap). Local prices do not reverse the nominal advantage.

Full breakdown by location

Detailed wage, employment, and cost-of-living figures for retail salespersons in each location. Click through to the full local salary page for percentiles, outlook, and peer areas.

Retail Salespersons

Des Moines-West Des Moines, IA

Median salary
$31,360
Mean salary
$35,520
Employment
10,060
Location quotient
1.01
Jobs per 1,000
24.8
COL-adjusted median
$34,198
Regional Price Parity
91.7%

Exact metro RPP match.

Full Retail Salespersons page for Des Moines-West Des Moines, IA →

Retail Salespersons

San Francisco-Oakland-Fremont, CA

Median salary
$42,490
Mean salary
$47,580
Employment
37,380
Location quotient
0.63
Jobs per 1,000
15.5
COL-adjusted median
$36,752
Regional Price Parity
115.6%

Exact metro RPP match.

Full Retail Salespersons page for San Francisco-Oakland-Fremont, CA →

Related pages

Keep digging into retail salespersons from a different angle.

Common questions about this comparison

What does the cost-of-living adjustment actually do? +

It divides each location's nominal median wage by its Regional Price Parity (RPP), which measures how local prices compare to the national average (100 = national). A wage of $100,000 in an area with RPP 120 has the same purchasing power as roughly $83,000 nationally.

Why would the nominal and adjusted winners disagree? +

High-cost metros often pay higher salaries, but not by enough to fully offset the higher cost of housing, goods, and services. When that happens, the location with the lower nominal wage actually offers more real purchasing power.

What is a location quotient? +

The location quotient measures how concentrated an occupation is in a given area versus the national average. A value of 2.0 means the occupation is twice as common there as nationally. It is a signal of what a metro specializes in.