Average Marketing Managers Salary in the United States
The national median salary for Marketing Managers is $161,030 per year. The middle 50% earn between $111,210 and $211,080, with 384,980 workers employed nationally.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics survey, May 2024 estimates . Data covers 51 states and 337 metro areas.
Wage range
Pay distribution
Here is how Marketing Managers pay is distributed across workers nationally. The 10th percentile typically reflects entry-level or early-career pay, the median is the midpoint, and the 90th percentile represents the top earners in the field.
- 10th
- $81,900
- 25th
- $111,210
- Median
- $161,030
- 75th
- $211,080
- 90th
- ≥$239,200
All values are percentiles of annual wages.
Values marked ≥$239,200 are at or above the BLS wage cap. BLS does not publish an exact figure above this threshold.
Marketing Managers are among the highest-paid occupations tracked by BLS, well into the top decile of US wages.
Some marketing managers earn above the BLS wage cap of $239,200, so the top percentiles shown here are BLS's minimum. Actual top-end earnings go higher but are not published in detail.
BLS projections
Job outlook
BLS projects employment for marketing managers from 2024 to 2034. Growth is above the US average of about 4% across all occupations. This is an expanding field.
- Projected growth
- +6.6%
- 26,700 net jobs over the projection period.
- Annual openings
- 34,300
- Includes growth plus replacements for workers who leave. Annual openings reflect typical replacement demand alongside any growth.
- Typical entry education
- Bachelor's degree
- Work experience
- 5 years or more
A bachelor's degree is the typical entry requirement for marketing managers.
Where Marketing Managers earn the most
Location matters for pay. The top-paying state is noticeably above the national median, so relocating to a higher-paying market can meaningfully boost earnings. Right now, the top-paying state is Massachusetts at $192,480, about 19.5% above the national median. At the metro level, San Jose-Sunnyvale-Santa Clara, CA leads with a median of $228,580.
By state
Top-paying states
| State | Median salary | Employment |
|---|---|---|
| Massachusetts | $192,480 | 13,520 |
| California | $178,160 | 56,300 |
| Virginia | $177,250 | 7,170 |
| Colorado | $173,390 | 6,230 |
| New Jersey | $173,310 | 11,750 |
| New York | $172,590 | 49,480 |
| Rhode Island | $171,250 | 1,120 |
| Washington | $168,800 | 9,770 |
By metro
Top-paying metros
| Metro area | Median salary | Employment |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $228,580 | 7,590 |
| San Francisco-Oakland-Fremont, CA | $212,520 | 12,820 |
| Boston-Cambridge-Newton, MA-NH | $200,010 | 11,440 |
| Trenton-Princeton, NJ | $199,950 | 1,240 |
| Worcester, MA | $176,500 | 650 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $176,240 | 9,480 |
| Denver-Aurora-Centennial, CO | $176,100 | 4,210 |
| New York-Newark-Jersey City, NY-NJ | $175,560 | 49,750 |
Compare two locations side by side
Pick two states or metros to see marketing managers pay in each, along with a cost-of-living adjusted view.
Salary trend and related occupations
Between 2019 and 2024, the national median salary for Marketing Managers rose from $136,850 to $161,030, a gain of +17.7% in nominal dollars.
Over the same period, US consumer prices rose by +22.7%. Just to keep pace with inflation, the 2019 median of $136,850 would need to be worth $167,914 in 2024 dollars.
The actual 2024 median of $161,030 is −$6,884 below that inflation-adjusted benchmark, a real change of -4.1% in purchasing power.
Adjusted for inflation, pay has lost ground. Nominal growth of 17.7% has not kept up with rising prices.
- Nominal change
- +17.7%
- 2019–2024
- Cumulative inflation
- +22.7%
- US CPI, 2019–2024
- Real change
- -4.1%
- After adjusting for inflation
Annual history
Median salary over time
Marketing Managers median pay by year, going back through the available BLS releases.
- 2019
- $136,850
- 2020
- $142,170
- 2021
- $135,030
- 2022
- $140,040
- 2023
- $157,620
- 2024
- $161,030
Similar jobs
Related occupations
Other occupations in the same field, with median pay for comparison.
- Public Relations Managers
- $138,520
- Sales Managers
- $138,060
- Advertising And Promotions Managers
- $126,960
- Fundraising Managers
- $123,480
- Natural Sciences Managers
- $161,180
- Financial Managers
- $161,700
Common salary questions for Marketing Managers
What does the median salary mean? +
The median is the midpoint of all wages. Half of Marketing Managers workers earn more and half earn less. It is a better measure of typical pay than the average, which can be skewed by very high or very low earners.
Why does pay vary so much by location? +
Local labor markets, cost of living, industry concentration, and employer competition all affect wages. High-cost metros like San Francisco and New York often pay more in nominal terms, though some of that premium is offset by higher living costs.
How current is this salary data? +
This page uses the May 2024 BLS Occupational Employment and Wage Statistics release. BLS publishes OEWS data once per year, typically in the spring for the previous May reference period.
What do the percentile ranges tell me? +
The 10th and 90th percentiles show the full pay band. The 25th to 75th percentile range, the middle 50%, is where most workers fall. A wide spread usually means experience, specialization, or location matter a lot for this occupation.