Average Market Research Analysts And Marketing Specialists Salary in the United States
The national median salary for Market Research Analysts And Marketing Specialists is $78,760 per year. The middle 50% earn between $58,350 and $108,310, with 899,580 workers employed nationally.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics survey, May 2025 estimates . Data covers 51 states and 389 metro areas.
Pay distribution
Here is how Market Research Analysts And Marketing Specialists pay is distributed across workers nationally. The 10th percentile typically reflects entry-level or early-career pay, the median is the midpoint, and the 90th percentile represents the top earners in the field.
- 10th
- $43,390
- 25th
- $58,350
- Median
- $78,760
- 75th
- $108,310
- 90th
- $155,480
All values are percentiles of annual wages.
Pay is well above the national median for all US workers. This is an upper-income occupation.
The pay band is unusually wide for this occupation. Experience, employer, and specialization can double or even triple an early-career salary, so what market research analysts and marketing specialists earn depends heavily on where they are in their career and who they work for.
Job outlook
BLS projects employment for market research analysts and marketing specialists from 2024 to 2034. Growth is above the US average of about 4% across all occupations. This is an expanding field.
- Projected growth
- +6.7%
- 63,000 net jobs over the projection period.
- Annual openings
- 87,200
- Includes growth plus replacements for workers who leave. Annual openings reflect typical replacement demand alongside any growth.
- Typical entry education
- Bachelor's degree
A bachelor's degree is the typical entry requirement for market research analysts and marketing specialists.
Where Market Research Analysts And Marketing Specialists earn the most
Location matters a lot. The gap between top-paying and bottom-paying states is large, so where market research analysts and marketing specialists work can reshape their total compensation. Right now, the top-paying state is Massachusetts at $101,810, about 29.3% above the national median. At the metro level, San Jose-Sunnyvale-Santa Clara, CA leads with a median of $141,960.
Top-paying states
| State | Median salary | Employment |
|---|---|---|
| Massachusetts | $101,810 | 39,710 |
| Delaware | $101,270 | 3,570 |
| New York | $98,580 | 80,500 |
| District of Columbia | $98,090 | 6,340 |
| Washington | $95,120 | 24,460 |
| California | $94,700 | 119,070 |
| Colorado | $93,050 | 27,880 |
| New Jersey | $88,190 | 22,990 |
Top-paying metros
| Metro area | Median salary | Employment |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $141,960 | 12,710 |
| San Francisco-Oakland-Fremont, CA | $123,250 | 24,120 |
| Boston-Cambridge-Newton, MA-NH | $102,390 | 32,310 |
| Seattle-Tacoma-Bellevue, WA | $102,170 | 18,030 |
| New York-Newark-Jersey City, NY-NJ | $100,520 | 79,290 |
| Denver-Aurora-Centennial, CO | $99,040 | 17,000 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $97,910 | 16,760 |
| Boulder, CO | $97,600 | 3,130 |
Compare two locations side by side
Pick two states or metros to see market research analysts and marketing specialists pay in each, along with a cost-of-living adjusted view.
Salary trend and related occupations
Between 2019 and 2025, the national median salary for Market Research Analysts And Marketing Specialists rose from $63,790 to $78,760, a gain of +23.5% in nominal dollars.
Over the same period, US consumer prices rose by +25.9%. Just to keep pace with inflation, the 2019 median of $63,790 would need to be worth $80,329 in 2025 dollars.
The actual 2025 median of $78,760 is −$1,569 below that inflation-adjusted benchmark, a real change of -2.0% in purchasing power.
Wages have roughly kept pace with inflation. Nominal pay rose by 23.5%, but inflation absorbed most of it.
- Nominal change
- +23.5%
- 2019–2025
- Cumulative inflation
- +25.9%
- US CPI, 2019–2025
- Real change
- -2.0%
- After adjusting for inflation
Median salary over time
Market Research Analysts And Marketing Specialists median pay by year, going back through the available BLS releases.
- 2025
- $78,760
- 2024
- $76,950
- 2023
- $74,680
- 2022
- $68,230
- 2021
- $63,920
- 2020
- $65,810
- 2019
- $63,790
BLS did not publish a median for 2000–2018, so those years are omitted.
Related occupations
Other occupations in the same field, with median pay for comparison.
- Fundraisers
- $72,550
- Management Analysts
- $101,860
- Cost Estimators
- $78,740
Common salary questions for Market Research Analysts And Marketing Specialists
What does the median salary mean? +
The median is the midpoint of all wages. Half of Market Research Analysts And Marketing Specialists workers earn more and half earn less. It is a better measure of typical pay than the average, which can be skewed by very high or very low earners.
Why does pay vary so much by location? +
Local labor markets, cost of living, industry concentration, and employer competition all affect wages. High-cost metros like San Francisco and New York often pay more in nominal terms, though some of that premium is offset by higher living costs.
How current is this salary data? +
This page uses the May 2025 BLS Occupational Employment and Wage Statistics release. BLS publishes OEWS data once per year, typically in the spring for the previous May reference period.
What do the percentile ranges tell me? +
The 10th and 90th percentiles show the full pay band. The 25th to 75th percentile range, the middle 50%, is where most workers fall. A wide spread usually means experience, specialization, or location matter a lot for this occupation.