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Average Market Research Analysts And Marketing Specialists Salary in Minneapolis-St. Paul-Bloomington, MN-WI

Market Research Analysts And Marketing Specialists in Minneapolis-St. Paul-Bloomington, MN-WI earn a median annual salary of $97,910, which is +24.3% compared to the national median. There are 16,760 workers employed locally in this occupation.

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics survey, May 2025 estimates for Minneapolis-St. Paul-Bloomington, MN-WI (metro area).

$97,910
Minneapolis-St. Paul-Bloomington, MN-WI median annual wage
$47/hour median
+24.3%
Difference vs national median
National median is $78,760
16,760
Local employment
8.6 jobs per 1,000 workers
1.48
Location quotient
Above 1.00 means the occupation is more concentrated here than nationally
Pay distribution

Local wage range

10th
$52,840
25th
$69,700
Median
$97,910
75th
$128,360
90th
$154,870

All values are percentiles of annual wages.

This local range is the useful part of the page. The median tells you the center of the market in Minneapolis-St. Paul-Bloomington, MN-WI, while the percentile band shows how compressed or wide the local pay distribution actually is.

Regional price parity

Cost-of-living context

All-items regional price parity
104.8%
Exact metro RPP match
Median wage adjusted to the national price level
$93,406
Goods: 103.1%
Services: 93.5%
Rents: 111.8%
Comparison links

Comparable metros for this occupation

Metro Median annual wage Compare Employment
San Jose-Sunnyvale-Santa Clara, CA $141,960 Compare 12,710
San Francisco-Oakland-Fremont, CA $123,250 Compare 24,120
Boston-Cambridge-Newton, MA-NH $102,390 Compare 32,310
Seattle-Tacoma-Bellevue, WA $102,170 Compare 18,030
New York-Newark-Jersey City, NY-NJ $100,520 Compare 79,290
Denver-Aurora-Centennial, CO $99,040 Compare 17,000

The point of this table is not random nearby places. It is to show the other labor markets where this same occupation looks stronger or weaker on the same OEWS release.

Area context

Top occupations in Minneapolis-St. Paul-Bloomington, MN-WI

Occupation Median annual wage LQ
Radiologists $745,230 0.10
Surgeons, All Other $568,150 1.05
Ophthalmologists, Except Pediatric $389,450 N/A
Physicians, All Other $378,730 0.86
Emergency Medicine Physicians $367,120 1.33
Psychiatrists $336,410 0.94
Neurologists $335,420 0.93
General Internal Medicine Physicians $330,200 1.71

Minneapolis-St. Paul-Bloomington, MN-WI has salary data for 682 occupations. The highest-paid occupation in this area is Radiologists.

Historical series

Trend for Market Research Analysts And Marketing Specialists in Minneapolis-St. Paul-Bloomington, MN-WI

Historical trend data is not yet available for this occupation in this area.

Interpretation

Outlook and page notes

Nationally, Market Research Analysts And Marketing Specialists are projected to change by +6.7% from 2024 to 2034, with 87,200 annual openings.

Use this page to answer three separate questions: what the occupation pays here, how large the local market is, and whether this market is unusually concentrated for the occupation.

For metro pages in particular, read long-term trend rows as directional until the area comparability layer is fully wired. OEWS area definitions can change over time, and that matters more at the metro level than at the state level.